The effect of Visual Aesthetic and Endorser Type on Attitude Toward Advertising, Attitude Toward Product, and Purchase Intention Vegan Food
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce.Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention.Therefore, this study seeks to examine how the content and sources of advertisements influence attitudes toward vegan